Made in the image of the creator of the universe, we were created to create. We create products to make life easier. We create solutions to eradicate global epidemics. We create babies to build the next generation. We create.
The charge to create can seem somewhat daunting, but we have more than what it takes to generate content on a regular basis. Content can simply be defined as substance or something of value. We have been gifted to create the next tool, app, program, image, service, experience, etc. to enhance the world around us. The challenge is honing those gifts to consistently yield quality content.
Here are 5 steps to successfully generating content. I like to call them the keys to creativity.
- Be Consistent
As an artist, I LOVE being inspired. I feed on inspiration and seek it out every chance I get. The problem is, we can get trapped into thinking we have to be inspired in order to authentically create. The truth is our ability to generate quality content increases the more consistently we set aside time to create. Being creative should be a regular part of our schedules whether we feel inspired or not…Even it’s just putting a couple of hours on the calendar each week. The more often we focus on creating, the more constant the flow of creativity.
- Be Present
We live in an incredibly fast-paced, noise-polluted world. Life can move at the speed of light and before you know it, another day has passed. Another week has passed. Another year has passed leaving us to wonder where the time went. Being present is simple in concept, but can be very hard to actively apply. Being present is about staying in the moment…Tapping into our senses and getting touch with our emotions as we experience day to day life. Being present is about taking a deep breath, enjoying the embrace of a loved one or savoring your favorite dessert. Being present opens your eyes to identify any voids or problems in need of content.
- Be Honest
Honesty is another simple, yet challenging virtue to embody. To be honest with others, we must first be honest with ourselves. The better we become at being honest with ourselves, the higher the quality of content we are able to generate. All great content comes from a place of honesty and transparency. Consumers instantly connect with content that is honest and transparent. Whenever a connection to content is made, there is an increase in value and demand. Bottom line…Honesty sells.
- Be Open
Every successful entrepreneur talks about the importance of taking risks. Most millionaires went bankrupt at least once prior to achieving their success. Being open means stepping outside of the norm and trying something new. As uncomfortable and unconventional as it may seem, it’s important to push the boundaries of logic and normalcy when working to generate content. Our creativity should propel humanity into the future.
- Be Collaborative
Quality content is often birthed during collaboration. You may come up with one piece of the puzzle only for it to be connected to someone else’s piece or vice versa. Collaboration allows us to leverage the strengths, experiences and creativity of others to come up with something phenomenal. Collaboration turns good content into great content. I encourage you to find one or two people you trust to regularly create with and watch what unfolds. With collaboration the possibilities become infinite.
For more information on the process of generating content, visit creativaire.com. Happy Creating!!!
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