You’ve told people about your content, products and services…Now what?? Oftentimes, we get to a launch date and forget it’s just that…A launch date. What does this mean? It means we must keep going. The launch is only the beginning.
So what happens after the launch date? Honestly, the real work begins after the launch date. After the launch date it’s all about becoming unforgettable. Being unforgettable means using creative redundancy to reinforce your content, product and services with your target demographic.
Here are 3 steps on how to engage the masses.
- Start the Conversation
Everyone loves a good conversation. The trick is finding out what people are talking about getting involved. It’s important to pay attention to trends and current events. It’s even more important to use them to point your target demographic to your content, products and services. When you’re able to associate your brand with a larger conversation it keeps you practical and relevant while building a demand.
- Keep the Conversation Going
Once you’ve garnered the attention of your target demographic, now you have to keep it. This means continually interjecting comments and questions. Take time to pay attention to how people are responding and genuinely relate to them. When people realize you actually care about them, they want to connect with you and support your brand.
- Share the Conversation
Another way to keep the conversation going is to add more great people to the conversation. Partnering with other creatives and entrepreneurs helps to expand your brand as well as theirs. This fosters collaboration and introduces fresh perspectives. The more open we are to connecting with others the quicker and easier it becomes to share your content, products and services.
For more information on the process of engaging the masses, visit creativaire.com.
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